Don’t be a worm … you might get stepped on (or eaten)!


By Gina Trimarco, Chief Results Officer

You’ve probably noticed that after a heavy rain there are a lot of worms on the ground. We’ve had a lot of rain lately and our carport/yard area was laced with worms last week, more than usual. It was disgusting for two reasons: 1) I have a bad habit of walking out there barefoot when I take the dogs out and 2) My dogs like to eat them (and get sick afterwards)!

On this day in particular of excess worms, I was not in the best of moods because of things being said about me behind my back. Talking to myself I literally said out loud, “Geez, there are frickin’ worms everywhere … and wow I figuratively have some in my life as well!” It was such a weird and surreal revelation at that moment.

My figurative worms were (are) people in the business world who behave slimy on the outside and appear ugly on the inside. And not just towards me, but to others as well. People who make my skin crawl, just like real worms do. As I continue to grow and change in my business and as my business continues to grow overall, I’ve experienced human behavior that is deceptive, desperate, fake, unethical, manipulative … and sometimes just mean. I’ve personally experienced it and I’ve watched other entrepreneurs experience it (including my brilliantly smart entrepreneur husband).  As a victim of a con crime, I’m highly intuitive and easily triggered by “shady”, worm-like behavior. I can smell a liar a mile away! Sometimes I hate being so intuitive because I want to see the best in everyone. But in business it’s intuition that will catapult you to success.

To survive and thrive in business, this is what I’ve learned is important:

  • Watch what you say, how you say it and who you say it to

  • Surround yourself with people like you (including clients)

  • Take a stand for your integrity

  • Be ethical and transparent, while having the best interests in mind for your clients, team, vendors and supporters (in addition to yourself)

  • Ignore the “haters” – it’s none of your business what they say or think about you

  • Be authentic in who you are and you will attract who you are meant to serve and be with

  • Trust your intuition

  • Don’t be a worm … you might get stepped on (or eaten)


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